Executive Coaching
Bespoke 1 on 1 Coaching for Today's and Tomorrow's Senior Executives
Drawing on lived experience in senior leadership, I bring a pragmatic, real-world approach to bespoke one-to-one coaching. My focus is on uncovering each leader’s authentic voice, unique brand, and strengths so they can lead with clarity and impact.
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The Lived Experience Difference
As you move up in leadership, the stakes get higher, the complexity intensifies, and honest, critical feedback often grows quieter. Leadership isn’t just about decisions or organisational outcomes—it’s also about you: your growth, your career, your wellbeing, and the life and relationships around you.
The Lived Experience Programme is a confidential, structured partnership that supports you in navigating both the professional and personal dimensions of leadership. You gain a sounding board who has genuinely occupied your seat, helping you refine strategic judgment, make confident decisions, and lead in a way that aligns with your values, strengths, and life outside the organisation.
Why Work with a Strategic Partner Like Me?
You need a partner who understands the difference between theoretical leadership and the complex, high-pressure reality of your role. I offer the unique perspective of someone who has not only sat in your seat but earned it from the very start.
The 20-Year Lived Experience:
My primary credential is not an academic certificate; it is the journey from a call-centre role to senior leadership in global finance and banking. I have lived the pressure, the politics, and the strategic demands you navigate every day:
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From Analyst to Head of Credit Analysis at Barclays: I understand how influence is built from the ground up, not just from the top down.
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Head of Risk in a Soros-owned Private Equity Firm: I know how critical, high-stakes decisions are weighed when capital and reputation are on the line.
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Deputy Head of Credit at Visa Europe: I mastered leading teams at scale across complex, international organisations.
When we talk strategy, we speak the same language. I don't just teach theory; I offer a proven System of Judgment honed over 20 years to accelerate your success.
The Focus: Transformation
The £1,500 investment in the Lived Experience Programme is designed for Transformation, providing solutions where generic coaching and management training stop. We focus on two critical, integrated pillars:
1. Strategic Judgment and Decision Certainty
Your greatest asset is your judgment. We work together to fortify your Critical Thinking Moat, ensuring that even when faced with ambiguous data or organisational noise, your decisions are clear, confident, and align with your values.
2. Brand Authority and Consistent Execution
Leadership success is about your personal brand—your Authentic Voice—in action. I specialise in defining and elevating this brand, giving you the certainty to lead and execute consistently. We transition you from managing tasks to becoming the master of high-level decisions, whether you are driving internal change or planning your next significant career move.
The Guarantee: Fully Involved Partnership
I am a hands-on coach, fully committed to supporting you through your entire journey—not just during our scheduled time. Your fee guarantees:
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Dedicated Focus: High-impact, structured sessions targeting your specific strategic bottleneck.
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Unrestricted Strategic Access: I actively invite you to use me as your personal sounding board between sessions for immediate guidance via email and messaging.
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Real-World Application: We ensure the principles of Ethical Velocity and strategic clarity are immediately integrated into your day-to-day role, turning insight into consistent action.
Executive Coaching Q&A
General Questions
Q: What is the difference between Executive Coaching and Mentoring?
A: Traditional coaching focuses purely on non-directive enquiry, which can be slow and feel ambiguous. Mentoring is advice-giving, which can create dependency. I use a hybrid model. My 20 years in high-stakes finance means I don't just ask questions; I apply my Lived Experience to offer Strategic Judgment and real-world frameworks. We focus on speed and certainty, using the best of both disciplines to resolve your strategic bottleneck faster.
Q: How is your Lived Experience Programme different from generic leadership training?
A: Generic training provides theory and skills (like public speaking). My programme provides Judgment and Strategic Certainty. I work as an Architect of Your Thinking, helping you diagnose organisational patterns, political dynamics, and your own blind spots that academic theory can't touch. We transition you from a manager of tasks to a master of high-level decisions.
Q: Do I need a coach with experience in my specific industry?
A: You don't need a coach who understands your product; you need a coach who understands Pressure, Politics, and People. My background in high-pressure finance and banking proves I operate effectively in environments where failure is not an option. Leadership challenges at the top—decision-making, delegation, and managing stakeholder conflict—are universal, regardless of whether you sell software or financial services.
Q: What are your credentials and how do they inform your methodology?
A: My primary credential is Lived Experience (moving from a call-centre role to Head of Credit Analysis at Barclays, Head of Risk at a Soros-owned firm, and Deputy Head of Credit at Visa Europe). This provides the Authority and Trust required for a high-stakes executive partnership. My coaching methodology is built on this practical foundation, focusing on emotional intelligence and critical thinking under pressure, not just academic models.
Pricing and Logistics
Q: How much does Executive Coaching cost and how are sessions structured?
A: Executive coaching is a high-level investment, and fees can vary widely. The Lived Experience Programme is a fixed investment of £1,500. I don’t sell hours on the clock—I deliver a Guaranteed Transformation of Judgment. In practice, the programme typically takes place over 3 to 4 months and usually requires no more than six focused sessions to reach the agreed strategic outcome. Sessions tend to run around an hour, but I don’t run a stopwatch, and I remain fully available between them for quick conversations or message support at no extra charge. You get a coach who is hands-on, involved, and genuinely by your side throughout the journey.
Q: What is the typical Return on Investment (ROI) for this Programme?
A: The return on this work shows up in both your decisions and your identity as a leader: you gain the clarity to make (or avoid) high-impact decisions with confidence, while also developing a deep understanding of your unique strengths, leadership voice, and personal brand—so you can communicate who you are with authority and align your choices to what truly makes you effective. This combination of sharper judgment, stronger self-awareness, and the ability to articulate your value becomes a permanent advantage, accelerating your confidence, decision-making speed, and clarity of thought for the rest of your career and the wider life around it.
Q: What level of commitment is expected from me between sessions?
A: Executive coaching requires genuine commitment. This isn’t passive learning—it’s active, applied work. The real progress happens between sessions, when you test your refined thinking, your clearer sense of identity, and your strengthened leadership voice in real-world situations. You’ll have targeted reflection and application exercises that challenge you to integrate sharper judgment, greater self-awareness, and more confident decision-making into your day-to-day leadership. Your willingness to apply what we develop together is essential to creating meaningful, lasting change.
Executive Transformation
Q: Can you help me overcome imposter syndrome in a new senior role?
A: Yes, but we don't call it 'imposter syndrome'; we call it Role Calibration. It is not a failure of confidence; it is a temporary disconnect between your internal thinking and your new external authority. We resolve this by building the Critical Thinking Moat—giving you the certainty and principled framework to own your decisions and, therefore, your seat.
Q: How do you help me handle difficult board members and stakeholder conflict?
A: We approach this strategically, not emotionally. We map the political landscape and apply Ethical Velocity—the ability to act quickly and decisively in high-pressure situations while maintaining integrity. We focus on transforming conflict into clarity, turning high-friction moments into strategic opportunities.
Q: How do you help me identify my blind spots?
A: A blind spot is a pattern of thinking invisible to you but obvious to everyone else. Using my Lived Experience, I function as your external Mirror and Architect. I quickly spot these patterns—in your language, your reactions, and your recurring bottlenecks—and provide the structured feedback needed to dismantle them.
Q: I need to improve my executive presence and gravitas. How does the Programme address this?
A: Gravitas is a byproduct of Certainty. It is not something you 'fake.' We build gravitas from the inside out by sharpening your Strategic Judgment. When you are certain of your decisions, you speak with authority, listen with presence, and carry yourself with the confidence that comes from deep, critical reflection.


